Organic stalled at $3K. We fund the ads that scale.
For indie app makers with revenue, no growth team, and no agency budget. We put our own ad money on your app. You keep building.
0x founder · 0 exits · 0 to 0M users organically · €0K/month scaled · $0M raised · $0M ARR built
Built and exited: Kobojo · EVERYDAYiPLAY (acquired by Playtika) · Lucky Duck Games (acquired by a strategic acquirer, 2024) · Microsoft Imagine Cup 2004 World Champion
You built it. You launched it. Nothing happened.
Here is the thing almost nobody tells indie makers. Building the app is about 10% of the work. The other 90% is finding the people whose lives it would actually change, and getting it in front of them at a price that pays back. That half has a name. It is called publishing, and for everyone outside mobile games, it basically does not exist.
So you did the reasonable thing. You shipped, you posted, you waited. Organic got you to a few thousand a month and then it flattened. You do not have $200K to burn on ads, you do not have a growth team, and every agency that has pitched you wins whether your app scales or not. That is not a skill gap. It is a structural problem, and it is the one we exist to close.
If you have said one of these out loud, keep reading.
“Organic got me to $3K. I don't know how to get to $30K.”
The plateau is real. Organic compounds slowly and then it stops. Paid is the next gear, and almost nobody hands an indie maker the keys.
“Ads feel like a black box.”
You spend, the dashboard learns for two weeks, you change one thing, it breaks. By the time it relearns you have forgotten what you did yesterday.
“I can't afford a growth team, and I won't sign another retainer.”
You have been burned. Someone took your money and left you with a slide deck. We get it. We built the model around the opposite of that.
“Maybe I should just build another app instead.”
This is the most expensive thought in indie development. You do not have a product problem. You have a distribution problem, and walking away from a working app to start over rarely fixes it.
A 30-day verdict, run on our money.
We do for non-game apps what publishers like Voodoo did for mobile games. They tested thousands of concepts, kept the few that worked, and poured budget into the winners. No equivalent existed for the rest of the app world, so we built one. It runs in 30 days, across three KPI gates, with the kill criteria signed up front so we are both looking at the same numbers and we both agreed in advance what they mean. At the end you get one honest answer, scale, fix, or kill, and the Scale Report that backs it up. There is no version of this where you leave with nothing.
to an honest verdict, not six months of invoices
CPI, activation, day-7 ROAS, agreed before we spend
of our ad money on your app
We work with makers who have something real and no way to scale it.
The plateaued indie maker.
Solo or two-person team, one or two non-game apps, $1K to $10K MRR. Organic worked until it didn't. You need paid acquisition with known unit economics, and a partner who only wins when you do.
The maker who can build but not market.
Vibe-coder, designer, or technical founder shipping fast. Building the app was the easy 10%. You know the marketing is the other 90%, and it is the part nobody taught you. ($500 to $3K MRR.)
The maker already running ads, drowning in it.
You are spending on Meta or Google, creative fatigue hits inside 72 hours, and the AI tools you have tried feel like thin prompt wrappers. You want operator judgment on your numbers, not another dashboard. ($10K to $50K MRR.)
This is not for pre-revenue apps, mobile games, enterprise B2B, or anything in a regulated vertical. If you are under $1K MRR, the free diagnostic is the right first step, not the Launch Test. We will tell you that honestly.
An operator who has actually done this. Not another consultant.
I raised $8M in my early 20s and made every mistake in the book. I took a Facebook game from zero to a million users organically and €150K a month. I built a company to $20M ARR and sold it to a strategic acquirer in 2024. And for the last 18 months I have been processing $8M of a friend's live ad spend, pro bono, to learn the post-cookie advertising shift against real campaigns, not theory.
So when I look at your numbers, I am not guessing. I have been the person staring at a flat dashboard wondering why nothing is moving. The difference now is I know which three numbers actually predict whether an app can scale, and I am willing to put my own money on the answer.
What the numbers look like when the math closes.
A habit-tracker at $3K MRR comes in. Day 7: CPI lands at $1.60 against a viable LTV, click data says the market responds. Day 14: activation sits at 22%, below the gate, so we fix onboarding before spending more. Day 30: activation recovers to 34%, day-7 ROAS is in the 40s. Verdict: scale-ready. That is the moment a Publishing Deal gets offered: $200K to $400K of UA over six months, rev-share on the upside.
Illustrative scenario showing how the Method reads, not a client result. Real maker stories will appear here as Launch Tests complete.
Verified track record
0 → 0M users organically · €0K/month from one game · $0M Series A raised · $0M ARR built · sold to Playtika in 0 months · 0 years on the international speaker circuit · 0 US patents
Put your app on the line for 30 days. On our money.
If your app is at $1K MRR or more and you want a straight answer about whether it can scale, this is the test indie makers have been locked out of. Voodoo runs it 2,000 times a year. You get to run it once, on us.
We do not accept every app. That is the point.