ZenLaunch
PUBLISHING · APPS ONLY

We fund the ads, run the growth, and share the upside.

Skin in the game, not a retainer. You keep ownership and keep building. We only win when your app does.

Apply for the $500 Launch Test

$200K to $400K of UA we commit per scaled app · 50%+ rev-share above baseline · zero upfront to you

The reason good apps die quietly.

Most apps do not die from a bad product. They die from no distribution. The maker who can write the code or design the experience is almost never the same person who can model LTV, build a creative pipeline, and scale paid acquisition without burning the runway. The industry treats “go learn marketing” as reasonable advice for someone who just spent 18 months building something real. It isn’t. Publishing is half of the craft, and you should not have to do it alone.

How working together actually goes.

  1. Step 0

    The 3-Metric Diagnostic

    FREE

    What it is
    A 45-minute self-scored read on your own numbers across the three metrics that predict scale.
    What you get
    A verdict (scale-ready, fixable, or kill) and a clear next step. No call required.
    Get the free diagnostic
  2. Step 1

    The $500 Launch Test

    $0 to you

    Price
    Zero to you. We put $500 of our own ad money on your app. Real spend, not credits.
    Duration
    30 days, three KPI gates.
    What happens
    Week 1, intake and first launch. Week 2, first data and iterations. Week 3, activation diagnosis. Week 4, monetization tuning and the verdict. Three 45-minute calls with Vincent, one per gate. Kill criteria signed at intake.
    What you get
    A live paid-acquisition read on your app, and one of three honest verdicts at day 30, scale-ready, fixable, or kill, diagnosed by an operator who has scaled apps before, plus the Scale Report, your 30 days in writing, that you keep whatever the verdict.
    Apply for the Launch Test
  3. Core offer
    Step 2

    The Publishing Deal

    $0 upfront, rev-share or buyout

    Price
    Two structures. Rev-share plus UA commitment: $200K to $400K of UA over 3 to 6 months, 50%+ of profits above an agreed baseline, you keep ownership. Or an outright buyout, ~$100K+, if you would rather exit and redeploy.
    Duration
    3 to 6 months scaled engagement, offered only to apps that graduate the Launch Test.
    What happens
    Staged UA deployment against performance gates. 50 to 100 persona-tailored creative variants a week. Weekly calls with Vincent. Real-time shared dashboard. Pre-committed kill thresholds at month 3 so capital is protected if the math stops working.
    What you get
    A funded, scaled, measured growth engine on your app, and at month 6 a playbook you can run yourself if we ever part ways.
  4. Step 3

    The Portfolio Partnership

    per-app, invitation only

    Price
    We absorb the per-app test cost on your next 2 to 3 apps. Each graduated app runs its own Deal. No recurring fee. The value is priority access and pre-committed capital.
    What happens
    Right-of-first-look on every new app you ship. Reserved Launch Test slots, held in priority regardless of general acceptance rate.
    What you get
    Your next app skips the queue. You do not re-apply, you do not re-qualify. Builders who build more, win more.

If your app passed the test, here is what scaling it with my capital looks like.

Two hundred to four hundred thousand dollars of user acquisition, funded by me, deployed over six months on your app. Rev-share on the upside, or a clean buyout if that is simpler for you. Your call.

Here is what that isn’t. It isn’t a retainer, I do not charge monthly. It isn’t an agency, you do not brief me, we share the same dashboard. It isn’t an advisor, I am the named operator on your app for six months.

Here is what it is. My money against your data. Weekly creative refresh, because in 2026 the creative is the targeting. A platform that generates 50 to 100 persona-tailored variants a week so the algorithm has enough to find your buyers. Me on the phone every week, reading the numbers with you. Pre-committed kill thresholds at month 3, so if the math stops working we stop, and we preserve the capital.

At month 6 you have a live acquisition engine on your app, known unit economics, and a playbook you can run yourself if we part ways. Skin in the game. Not a retainer.

This is for you if

  • You have a non-game app at $1K MRR or more, with a real monetization model.
  • Organic got you somewhere and then stalled.
  • You want a partner with skin in the game, and you are done with retainers.
  • You will iterate on the product when the data says to.

This is not for you if

  • Your app is pre-revenue, or you are not monetizing yet. Start with the diagnostic.
  • You build mobile games. We do apps only.
  • You are enterprise B2B, e-commerce, or in a regulated vertical like health or fintech.
  • You want someone to hand the whole thing to and never look at it again. We share a dashboard, you stay in it.

The honest answers to what you are probably thinking.

So have most of the makers we work with. That is exactly why there is no retainer. We fund the ads and take rev-share on the upside, or we buy the app. We only earn when your app earns more than it would have without us.

Thirty days. An honest verdict. On our money.

If your app is at $1K MRR or more, apply. The qualifier takes a few minutes. Most applications stop at the revenue gate, by design, so if you are real about your numbers you are already most of the way through.