INSIGHTS

Field notes on publishing the other half of the craft.

What I am seeing in app growth right now. The post-cookie shift, the math behind scaling, and why most apps die from distribution, not product.

The quiet conclusion most makers reach after a flat launch is the wrong one. Building is 10% of the job. The other 90% has a name.

Most founders look at the wrong number. Here are the three I actually look at, what they mean, and roughly where the line is.

The mistake that kept repeating, mine and then everyone's, and why it matters more in 2026 than it ever has.

The ZenLaunch Method, the full paper.

A deeper read on the KPI-gated model, the post-cookie creative shift, and the publishing math. Email-gated PDF.